I consider myself someone who loves life and tries to take advantage of it, no matter what it deals up to me.
On a historical front
I was born and raised in and around Montreal for the first 22 years of my life. I then moved to Whistler for 4 years, Vancouver for 8 and then lastly to Calgary, where I have settled with my husband, two children and two Jack Russells.
On an athletic front
From swimming, figure skating, skiing, horseback riding, snowboarding to playing volleyball and squash, I have always been very athletic. I played for Concordia University’s Stingers women’s volleyball team while in school. When moved to Whistler, I earned a spot on Canada Snowboard’s race team, representing the country on the World Cup circuit.
On a academic front
I’ll put it out there; I love learning! I’m a lifelong learner and proud geek! I went to college at the age of 16 and didn’t really know what I wanted to do. I started in Social Sciences but eventually transferred into the Sciences stream, earning a degree in General Sciences.
My first university degree was a BSc in Exercise Science (Athletic Therapy), with the plan of pursuing medicine. But then I was distracted by my stint on the Canadian snowboard team, so I started taking business courses by correspondence (back then, via snail mail). When I retired from snowboarding in 1998, I decided I wanted to pursue business instead, so I earned an Advanced Graduate Diploma in Management, followed by a Masters in Business Administration (MBA).
After working for a number of years and being laid off a few times during the Capital Market Crash of 2007-2009, I decided it was time to learn new things. I earned my Project Management Designation followed by a Lean Six Sigma Black Belt certificate. I was reminded of how much fun learning is so I dove back in and went after my Certified Management Accountant (CMA) designation in 2011, now called CPA-CMA.
Most recently, I started working towards a MSc in Innovation & Entrepreneurship from HEC Paris.
On a professional front
I consider myself a strategic nerd who loves turning the “what ifs…” into reality. Over the course of my career, I have often tackled ambiguous, unclear and undefined ideas and turned them into tangible products and services. My strengths lie in strategic planning, business and marketing management.
Those who work with me typically consider me a leader, coach and executor. I consider myself a creative thinker and problem-solver who successfully aligns strategies with overall organizational goals. As the Vice-President of Performance Marketing at Yardstick Training, my team and I develop and execute an integrated sales and marketing program to drive revenues, with the goal of training one billion learners worldwide.
Over the course of my career, I have partnered in the development and management of multi-million dollar capital programs (up to $100+ million) to support key strategic initiatives, as well as launched numerous transformational operational initiatives. I have successfully lead teams of 85+.
My track record can be credited to my ability to understand the organization’s needs and the competitive landscape, anticipate and mitigate potential risks and mobilize resources to achieve success. I’m adaptive and responsive to changing environments, and have a natural ability to manage complex programs by maximizing the strengths and talents of my team to produce quality results.
And, since the theme of what I do is learning, I have been teaching part-time at post-secondary institutions since 2006. Having worked at Scotiabank/Roynat, TELUS, Shaw Communications, GE Capital, PwC and Best Buy Canada, I incorporate real industry experience into her classroom.
Natalie is recognized as a leader, coach and “doer”. She is a creative thinker and problem-solver who successfully aligns strategies with overall organizational goals. As the Director, Strategic Initiatives & Communications at Roynat, she is responsible for developing and implementing its strategic initiatives in the areas of sales operations management, client experience and marketing.
Over the course of her career, she has partnered in the development and management of multi-million dollar capital programs (up to $100+ million) to support key strategic initiatives, as well as launched numerous transformational operational initiatives. She has successfully lead teams of 85+.
Her proven track record can be credited to her ability to understand the organization’s needs and the competitive landscape, anticipate and mitigate potential risks and mobilize resources to achieve success.
Adaptive and responsive to changing environments, Natalie has a natural ability to manage complex programs by maximizing the strengths and talents of her team to produce quality results.
Natalie has been teaching part-time at post-secondary institutions since 2006. Having worked at Scotiabank/Roynat, TELUS, Shaw Communications, GE Capital, PwC and Best Buy Canada, she incorporates real industry experience into her classroom.
And, when I am not working or studying…
I spend most of my time with my family. We love traveling, particularly across Europe, though we don’t mind hitting the tropics every now and then. We also love the outdoors and do lots of hiking, snowshoeing, snowboarding and camping.
Right now, however, I have a new focus: beating cancer. In the first half of 2019, I was diagnosed with aggressive, invasive stage 3 breast cancer. I am currently taking time off for treatment.